How to Brand Yourself or Your Business
It is also important to have a consistent message, as well as a consistent look and feel in your marketing materials. You also want your actions and your behavior to be consistent as well, consistently good that is. One way to ensure that your actions and behavior remain consistent is to be yourself! Don’t try to act or talk like your upline or another leader in the industry. Don’t try to be something that you are not. There are billions of people on this planet and no two are the same. You have some unique qualities as well as unique experiences. Your story is different from everyone else, so let us hear your voice. Establishing a good unique logo helps differentiate you too. Placing photographs and videos of yourself on your sites make you real to people. Remember, people don’t join companies, they join people that they like and trust.
However, a good brand is a lot more than words and images. A good brand implies that what you have to offer cannot be easily found elsewhere. So if you’re advertising excellent service, you need to provide excellent service. It you offer a guarantee, stand behind your guarantee. In other words, you have to live the brand, not just say it. I heard far too many stories of people joining network marketing companies only to have their upline abandon them instead of helping them get off to a good start. Have you ever bought a product and experienced problems with it, and then have difficulty getting any kind of customer service? You don’t want to get a bad reputation or a bad ‘brand’. Can you say British Petroleum? It’s like that old saying, “you don’t get a second chance to make a first impression”. You may be able to recruit a large number of people into your opportunity, but if you don’t live your brand, you won’t be able to retain them.
There are of course a large number of technical things you can do to establish you brand such as creating websites, blogs, landing pages, capture pages, advertising copy, articles, videos, post cards, and on and on and on. I will attempt to address some of these in a future article as these are all important to establishing a viable business and web presence. You certainly do not want to rely on a company replicated website. That is your company’s brand, not yours. In that case, you definitely want to create your own website, or preferably a blog. But the most impressive website in the world is no substitute for honesty and virtue. I believe that when it comes to branding, character trumps all. If you provide your customers exceptional value and customer service, keep your word, and stand behind your products and services, then you can have no better brand than that.