How to Brand Yourself or Your Business
So how do you brand yourself? Why all of the fuss about personal branding these days, especially in network marketing? Why is it so important that you create and promote a brand for yourself? I will attempt to answer these questions in just a few seconds. But let’s define exactly what a brand is. Branding is the effort that entities make to distinguish their product or service as something special and worthy of your consideration. A brand is what comes to mind when you think about a certain product. It is a set of ideas, properties, attributes, images, feelings, and thoughts people associate with you or your business. So if I were to mention McDonald’s, you might think Golden Arches, Ronald McDonald, or a fast, yet predictable, dining experience. You might even think about a system that produces an identical dining experience whether you’re at a McDonald’s in Japan or in New York City.
So if you’re a network marketer or a small business owner, why is it important that you brand yourself? Well for starters, you want to do whatever you can to distinguish or differentiate yourself from your competition. This is especially true in network marketing. With hundreds of thousands of people entering the network marketing industry every week, the competition is growing more intense every day. If you’re marketing a nutritional supplement for Company A and there is a similar product over at Company B, why should someone buy your product instead of the Company B product? Or say for example that we are both distributors in Company A, why should someone sign up under you as opposed to signing up under me?
One way for you to distinguish yourself from me is to develop your own Unique Selling Proposition (USP). You can say that your nutritional supplement is better than mine because it contains a patented ingredient. Or you can say that someone would be better off buying from you because you offer a free special bonus with the purchase of the product from you. Or people should sign up under you instead of me because you can help them generate 100 leads per day on autopilot, or because you have a free marketing system they can use that gives them a better chance of success. We could even have the exact same product, with the exact same ingredients but if you were to advertise a property of that product that I don’t, that gives you an advantage, or a USP rather, that I don’t have.